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Ein Buch über weltweites Branding, Markenaufbau und Markenstrategie

Winkreative Design Stories

Winkreative Desing Stories is a journey through the history of Tyler Brûlé’s global design agency. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients.

Divided into the core themes of Charm, Craft, Intelligence, Clarity and Storytelling, each chapter of the book showcases a set of projects sharing that characteristic, alongside short, conversational pieces, which offer insight into the thinking and skill behind Winkreative’s huge diversity of work, revealing the culture of the agency itself.
A Global View on Branding, Design and Publishing

Gebunden
23 x 30cm
344 pages full color, different paper types
english
2014

Hersteller: Gestalten Verlag


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